Undercover Snacks

When I first tasted this product, I knew it would be a hit. It’s light, crunchy, and satisfying. My client invented it herself, out of a desire for a chocolate indulgence that is still healthy. The idea is that healthy ingredients are going undercover—chocolate cover. We call the logo ‘the Spy’ and the hat changes per flavor. It is funny because it is such a conspicuous disguise. Who would not notice a person in a bright fedora with a fake mustache? The disguise changes at holidays.
At Halloween, the Spy dresses as a vampire. At Christmas, the Spy wears a Santa hat. At Easter, the Spy goes undercover as a pink rabbit.

The product comes in various sizes including 2 oz bags, 3oz bags, and large club bags, available at Costco. Individually film wrapped crisps are handed out on United Airlines.