Lark Ellen Farm

Before

Open brown paper bag labeled 'Gazingra 4 Grain with Flax' spilling mixed grains and seeds onto a wooden surface.

Having simple bags at a farmer’s market is completely understandable, but if you want to branch out and have your product be carried in a wider market, it’s important to upgrade your packaging. You can’t be there to talk to the customer about your product; the package has to talk for you.

My Lark Ellen client had bags like this (left, or above, if you’re on a mobile device).

Four hand-drawn sketches: one of a floral-themed book cover titled 'Dark Ellen' with decorative elements, one of a magazine or book cover with the word 'Bird' and various shapes, a third sketch of a book cover with the words 'Dark Elf' and a decorative design, and a fourth of a bird, a heart with a tail, and the words 'Dark Ellen' written below.
Packaging label for Lark Ellen Farm grain-free granola bites with orange ginger raisin flavor. Contains illustrations of leaves and raisins, and mentions the product is sprouted, dehydrated, paleo-friendly, gluten-free, and made with love in Ojai, California.
Packaging for Lark Ellen Farm grain-free granola bites with sprouted & dehydrated seeds and nuts, featuring colorful illustrations of seeds and nuts, and labels indicating gluten-free, paleo, and non-GMO.
Abstract black and white doodle of leaves, swirls, and small circular shapes.

I start by sketching in my notebook. I think it’s really important to be uninhibited during this time and not worry about whether an idea is silly. Just let ideas flow and narrow them down later. Once I have a group of ideas, I fix them up in the computer, but they are still rough in the first presentation.

After discussing with the client, I begin to refine.

The kraft front panel in the middle right was the first round. The lavender was the next round — the client had suggested adding color. The process is collaborative. I am working for the client, so their ideas are important. Ultimately we got rid of the kraft texture and went for bright, saturated bags.

The bags continue to evolve. We update type and messaging from time to time, as bags need to be reordered.

AFTER

Five colorful bags of Lark Ellen Farm sprouted granola with flavors Cacao Cherry, Vanilla Cinnamon, Berrylicious, Lemon Blueberry, and Pumpkin Fig, arranged in a row.
Stacked boxes of Lark Ellen Farm sprouted granola bags on a blue pallet in a warehouse store aisle, with additional boxes and pallets on shelves in the background.

The company has grown and the product is available in stores throughout the US, including Costcos in California.

I support my client with everything they need to grow, from logos to packaging, to website, trade show booths, shippers, sell sheets — everything!